Personalized digital marketing

Eight ways to enhance your personalized digital marketing

Companies today prioritize effectively staying on top their prospects’ minds through marketing strategies that keep the preferences of their target audience at the forefront across multitudes of available channels. One of the best ways to do so is through personalization. Personalized messages allow your customers to have meaningful interactions with your brand and make them feel heard, eventually nudging them to convert.

What is personalized digital marketing?

Personalization is making sure your marketing strategies meet the unique needs and preferences of each customer. Through personalization you let your customers know that you understand them and want to ensure that their customer experience is positive. Put simply, it is the ability to tailor messaging and personal experiences according to individual customers based on their previous actions, browsing behavior, purchase history, etc.

Here are 8 ways to amplify your personalized digital marketing:

  1. Compelling Headlines

    Be it a blog, social media post, or email, headlines speak louder than the rest of the content. An attractive headline is the key to push your customers’ reading further. Remember, you just have 0.5 seconds to grab their attention. It’s of no use if your content is reaching multiple prospects but not one of them converts into sales or leads. This means, your investment and the digital marketing are simply flushed down the drain.
Instead, create a headline that sounds personal or urgent which compels your customers to engage with your content. However, make sure to stay genuine and avoid clickbait titles.
  1. Attractive Content

    Did you know that the quality of your content is directly proportional to your success rate? So, go the extra mile with actionable content. There are more than 500 million blogs on the internet and it’s easy for your content to get lost in the crowd. This holds true with your ad and email content as it does with your blogs. Your content should address the pain points your customers are experiencing, and it should align with your company’s goals and marketing strategies.

  2. Infographics

    You may tend to forget one of the most effective tools when creating attractive content – Infographics! Content that contains infographics has a higher chance of going viral and creating conversion rates than content that doesn’t.

    The human brain is more attracted to visual information than textual as – 90% of the data that enters your brain is visual. As a result, adding elements like infographics will go a long way in boosting your search engine ranking.

  3. Channelizing

    By channelizing, you improve your engagement on various social media platforms. You can easily customize your buyer persona and then choose the platform that best suits your business. Imagine having invested a huge sum of money for your promotions to amass an audience but only a few show interests. When you channelize, you accurately set your target audience and pitch your ad only to the prospects that are likely to show interest in your brand.

  4. Generating web traffic

    Generating web traffic is the primary goal of any website. Higher targeted traffic has higher conversion rates. Hence, higher sales! The visitors that come to your website or landing pages look for information that is easy to understand. A website that is built keeping this in mind is more likely to see customers purchasing a product or service. If your webpage is successful in delivering the content they’re looking for, they’ll most likely turn into loyal customers! This, in turn, will boost your brand reputation and keep you on your customer’s minds when they share information about your brand and service with others.

  5. Paid promotions

    One way to get instant visibility for your brand is advertising on social media channels. However, the high volume of posts on various channels makes it statistically impossible to connect with your target audience. Paid promotions guarantee a place in the user’s feed as they can give you a direct window to drive leads, and increase sales and website traffic.

    You’ll end up wasting a lot of money if you do this wrong. Begin by analyzing your audience’s behavior, their areas of interest, and where they spend most of their time online. Then, align your digital marketing strategy with the behavior patterns of your target audience to maximize your brand’s impression.

  6. Blogs and videos

    Blogging is one of the best marketing tools for businesses. For any established brand, a blog is an ideal anchor for a multi-faceted marketing strategy and a perfect way to establish a brand voice. A good blog speaks of your brand as unique and worthy of recognition by loyal customers. Focus on what your customers need and the solutions they are looking for rather than flooding them with unnecessary information.

    Incorporating informative videos along with your blogs or even creating video versions of your blog posts will help build trust. Informative videos encourage your target audience to look up to you as a leader and your brand as the solution.

  7. CTA – Call To Action

    The call to action is a critical element of a webpage that lets your customers know what to do next and encourages them to continue interacting with the site. Without a clear CTA, the user may feel lost and is more likely to leave the website without accomplishing the task they came to your website for. A CTA helps in removing friction while moving prospects through the sales funnel.

CAP Digisoft - One solution for all Eight steps!

The digital marketing experts at CAP Digisoft use data tracking and analytics tools to place your brand in front of your customers’ eyes. You can be rest assured that your marketing efforts will pay off as our experts follow a buyer persona and insights to personalize engagement with your audience, making them feel heard.

Contact us today for a free consultation and see how our digital marketing strategies can improve your sales and service and bring you 3X ROI.

About Arun Kumar

Over the years, I've accumulated broad knowledge and expertise in International IT and IT enabled service requirements and solutions. I earned a Master's in Computer Applications, and a Master's in Business Administration (BPO).

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