Today’s customers expect to be attended to and receive help at any point of the day, some even at night. If they experience bad customer service, they end up having a bad impression about the brand or service, or even worse they stop coming back. And no brand or service would want to bring this disaster on themselves by providing bad customer service. To cater to that and fill the gaps, most companies set up their own call center teams that end up costing them a fortune, from recruiting to training. On the other hand, wise companies outsource it to multilingual sales assistants.