Challenge

A minimum viable product is vital to make sure the market is ready for your product.

Data

Fortune states that the No. 1 reason for startup failure is “They make products no one wants” and investors want to see that you have an idea that the market wants.

Solution

When we’ve made sure the path forward is clear, our team of design and development experts will work closely with you to design a minimum viable product that we can show to potential investors. This design plays a critical role in the future of procuring investments by clearly articulating your idea and impressing investors.

Challenge

With the market research and prototype design finished, we will help you attract investments.

Data

An extremely common reason for startup failure is the inability to procure investments and investor capital. In fact, in the past 20 years, 31% of companies reported that their product failed due to a lack of investor capital.

Solution

At CAP Digisoft we help you create your investment campaign and connect you with angel investors. Through your partnership with us you can use our technical expertise and product launch expertise which will give a great impression to possible investors and make them confident in your product.

Challenge

Through the fundraising and capital that we have procured from investors, we will have the freedom to complete the full development of your minimum viable product (MVP). This is crucial in order to find out what features of the product are unnecessary and what features are keeping the users engaged.

Data

With only 32% of users using an app after three months and 21% of them abandoning the app after one use, it is very important to have an MVP to pinpoint what features are retaining users.

Solution

During this phase we will present the MVP to the beta users, get their feedback, and enhance the product user experience. This means that you can rely on our team of development experts to help you bring your product to market quickly and efficiently. With CAP Digisoft by your side, you can be assured that your MVP will be completed according to your specifications and enhanced to the highest level of quality according to user feedback.

Challenge

Without a product launch strategy or a team with experience in product launches, reaching the market with your product can end up being a huge failure. It is extremely important to have the right team in order for your product to be a success.

Data

Lacking a team that is diverse in experiences is the 3rd most common reason for product launch failure at 23%.

Solution

Our marketing team has many diverse experiences in our 19 years of helping people turn their ideas into a reality. They start right away on crafting the necessary marketing to sell your final product including a concise sales pitch with a value statement, statistics and other data, and developing a way to talk about your product’s uniqueness. We can develop supplemental marketing, including a website to compliment your product, your own unique branding for your company, collateral pieces, video content, and more!

Challenge

If we see a good response for your product, we'll need to work on securing intellectual property rights prior to its launch.

Data

78.3% of companies in the U.S, were able to protect their intellectual property from theft, let us help you be in that percentage and keep your intellectual property safe.

Solution

Here at CAP Digisoft, we'll join forces with a legal team to secure intellectual property rights, trademarks, copyright, and patents necessary to protect your intellectual property. We understand the fear of having your brilliant idea stolen, so we start every idea to product journey with a confidential NDA that protects you and your idea. You can be rest assured that your idea is safe as we help you turn it into a reality.

Challenge

Having a solid business plan is critical for success in any product launch, unfortunately a lot of startups lack the experience to create a solid business plan and end up failing as a result.

Data

Over the past 20 years, the third most reported reason for product launch failure (25%) was a lack of a business plan or model.

Solution

At CAP Digisoft we work with you to create a product release plan, set a product release date, and build awareness about the product to hype up the public. We also ensure that the product release is tied closely with the marketing plan so that all messaging is aligned.

Challenge

It is very important to collect user feedback after the launch and adjust your product according to the data over time.

Data

Take a lesson from how BlockBuster eventually failed, they did not pivot and ended up being left behind by the rapidly expanding technological innovations and streaming services.

Solution

Our support for your product does not stop at the launch. We receive feedback from customers to continually validate your idea so we can improve your product according to data from real consumers. This is important so your product keeps up with market expectations and continues to be successful.

Challenge

At this point, you will have partnership experience with us, but perhaps it is now time for your company to develop by itself.

Data

We have found that start-ups that have individual, committed partners, with upper management involved, are 86% more satisfied with their partnership than start-ups that do not have such involved partners.

Solution

To kick off, we can join as a technical co-founder and offer you consulting assistance. If you are thinking about establishing your own team, we can also help you find the right people. We aren't going to be available all the time now, but we will make it easier for you to get the help and talent you need to continue growing.