What are the benefits of Idea to Product?
There are a lot of steps involved in turning an idea into a tangible product
Rest assured CAP Digisoft is experienced and capable of developing and supporting your idea all the way from concept to product release and beyond.
Pre-Development Research
We do the initial investigation and due-diligence to make sure your idea doesn’t infringe on existing copyright, intellectual property, patents and more. We size up any competition and do market research to see whether your idea is unique enough to stand out. This helps the team develop a common vision and makes sure everyone is aligned throughout the development and launch of your product.
Product Marketing
Our marketing team starts right away on crafting the necessary marketing to sell your final product including a concise sales pitch including a value statement, statistics and other data, and developing a way to talk about your product’s uniqueness. We can develop supplemental marketing including a website to compliment your product, collateral pieces, video content, and more!
Prototype Development and Testing
When we’ve made sure the path forward is clear, our team of development experts will work closely with you to secure any necessary rights and patents, develop a minimum usable product, and start rigorous usability testing.
Product Release
We work with you to create a product release plan, set a product release date, and build awareness about the product and hype up the public. The product release is tied closely with the marketing plan to make sure all messaging is aligned.
Post-Release Support
Supporting your product doesn’t end at launch. We get continual feedback from users to validate your idea to make sure we’re following the right path. That way we can continue to iterate and improve your product with data from real consumers.
