Overview

Even with a successful company with a business model that works, it’s still possible to get results that don’t meet expectations. It’s a refrain often heard among business owners and can simply be indicative of a lack of experience or resources in a particular area like marketing or lead generation, or a could be a gap in strategy for things like lead nurturing or buyer enablement.

Flobile’s first step in determining solutions in situations like this is to asses where those gaps may be. It’s not a coincidence that, according to Salesforce, 68% of companies have not even made an attempt to measure their sales funnels and almost 79% of marketing leads are never converted into sales finding and filling those gaps is key to building a successful sales strategy.

After a thorough assessment of current strategy, content, and prospect data Flobile was able to partner with the inside sales team so that Flobile’s expertise could be used in critical areas to pave those gaps into a smooth, reliable pathway to success. Flobile cleansed prospect data and implemented data governance to keep that data current, as well as developed an email marketing strategy and buyer enablement tools to assist the buyer’s journey through the sale.