Sales Development Representative Process Outsourcing (SDR)

Why is SDR Outsourcing Vital to Leverage Growth?

What qualities make for a good influencer

The more sales you wish to close, the more sales development reps you will need. You have a greater chance of maximizing the impact and closing more sales by outsourcing your SDR than by going solo with your in-house sales reps. Every qualifying conversation is different, and you need experts who are well trained to handle your prospects from the beginning to play a very important role in improving your ROI, and most importantly staying ahead of the competition curve.

What is an SDR and what do they do?

A Sales Development Representative (SDR) team contributes to your pipeline by dedicating themselves exclusively to top-of-the-funnel activities. They concentrate on building the pipeline, researching leads, cold calling, setting appointments, and much more! They can give your team timely feedback, as they will know whether or not your marketing and sales strategies are working.

Instead of spending the time, money, and resources on building an in-house team, you can gain access to a group of trained, thoroughly vetted professionals when you outsource your SDRs. You’re more likely to accelerate the sales cycle when you put trained professionals with your leads early on in the process. This is because when you hire internally, new employees will require lots of training to effectively carry out their SDR responsibilities, costing your business money and time.

How do you benefit?

While your outsourced SDR team is following up on leads, researching pain points, setting up appointments, and generating qualified leads, you are left with more time to focus on other critical sales activities. You’ll start seeing the results much faster as onboarding and training will be minimal since they are experts in having meaningful conversations with decision-makers.

  • You balance costs and resources

    Your internal sales team can focus on closing sales as your outsourced SDR team takes care of the rest. Outsourcing SDRs is one of the best and most cost-effective ways to fill your sales pipeline with qualified leads. These SDRs can pass along insights and knowledge about each new lead allowin you to close sales faster by driving critical sales conversations. The ramp-up time is extremely fast when you outsource to a competent, leading-edge company. With an experienced tean of dedicated, outsourced SDRs you can shed some of the extra burden off your sales representatives, letting them focus on what they do best - closing deals.

  • You increase your access to technology

    When you hire an outsourced sales company, you also gain access to all their technologies. Most outsourced teams work with several automated systems and technologies that can help you get the most value possible. There are whole new suite of technologies available for SDRs such as CRMs, automation software, sales intel tools, analytics, and tracking tools. Also, the appointment-setting services SDR outsourcing companies provide will keep your sales pipeline simple and streamlined. This allows you to avoid costs on purchasing, paying license fees, or training anyone to use your appointment-setting services.

  • Your growth is strategic

    Your company can be positioned for quick growth by hiring an outsourced sales team with exemplary focus on getting the highest quality leads through velocity-based approaches. We all expect to deliver more with fewer resources in today’s fast-paced, digital world. Increased revenue goals do not always need to be associated with increased internal headcount. You can create the space needed to plan for future growth and operate at a greater capacity while letting your SDR team focus on accelerating strategic sales growth to support your revenue goals.

  • You have improved scalability and flexibility

    Outsourced sales teams are flexible. A company’s changing priorities can be met by outsourced SDR teams who scale up or down to tackle more than one initiative at a time. They can provide a deeper understanding of your market by digging into your data analytics. This helps companies learn new things about their market’s needs and pivot quickly as they update their product.

    The perks of using an outsourced sales team are that they allow you to enhance your products and deliver the best customer experience possible. They do this by sending feedback to your product development team that they’ve gleaned from their sales conversations.

  • You enter into new markets

    Maintaining your current operations can take more time than you have when you navigate into the geo-specific dynamics of your new market. An SDR partner will help you identify and mitigate issues, regulate requirements, streamline your expansion process, and take care of the local hiring and staffing policies for you.

    New markets can be incredibly complex to navigate, validate, and test. When your product has a longer sales period or is complex, this expedited ramp-up is really important and outsourced SDRs can help organizations leverage specific verticals or geographic markets quickly. With all these in place, you’ll find yourself a step closer to successful ROI with a lot of time saved.

Grow your revenue with CAP Digisoft

CAP Digisoft’s trained professionals can easily handle the dynamic workflow of any sales or marketing strategy. Using CAP Digisoft’s SDR solution, you’ll give your organization the ability to easily add on-demand additional resources whenever you need them, without going through the hassle of hiring and training new staff for an in-house team.


About Gerald Valentine

With 15 years of leadership experience in marketing and lead gen events, I know the value of performance metrics analytics to deliver measurable ROI. I have experience in major industries including commercial real estate, educational software, and telecommunications and cyber-security.

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