The next generation of lead generation
Summary of key points:
- Develop a strategic plan centered on your target personas.
- Provide information and an experience that invites your ideal target audience in.
- Quality matters, so invest in your leads. Offer valuable information that informs and solves an issue.
- Implement programs to help streamline your marketing strategy, don't shortcut the process.
- Nurturing leads is a process, have a purpose with your marketing efforts.
- Adjust and adapt quickly in your lead generation based on your target audience.